This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from FiyahKitteh (the “Site”).

Personal Information That Is Collected

When you visit the Site, Fourth Wall automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, they collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. Fourth Wall refer to this automatically collected information as “Device Information”.

FW collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, Fourth Wall collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), e-mail address, and phone number. FW refer to this information as “Order Information”.

When Fourth Wall talk about “Personal Information” in this Privacy Policy, they are talking both about Device Information and Order Information.

How Do They Use Your Personal Information?

Fourth Wall use the Order Information that they collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, they use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with them, provide you with information or advertising relating to their products or services.

FW use the Device Information that they collect to help them screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize their Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of their marketing and advertising campaigns).

Sharing Your Personal Information

Fourth Wall share your Personal Information with third parties to help them use your Personal Information, as described above. For example, they use Fourthwall to power their online store. They also use Google Analytics to help them understand how customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, FW may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information they receive, or to otherwise protect their rights.

Behavioral Advertising

As described above, FW use your Personal Information to provide you with targeted advertisements or marketing communications they  believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that Fourth Wall do not alter their Site’s data collection and use practices when they see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information FW hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact them through the contact information below.

Additionally, if you are a European resident FW note that they are processing your information in order to fulfill contracts they might have with you (for example if you make an order through the Site), or otherwise to pursue their legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including the United States.

Data Retention

When you place an order through the site, Fourth Wall will maintain your Order Information for their records unless and until you ask them to delete this information and/or they have no legitimate purpose to keep it.

YouTube And Google

By using the Site you acknowledge that the Site may use the YouTube API services and, as such, the user agrees to be bound by the YouTube terms of service which can found in the following link: https://www.youtube.com/t/terms. By using those services you also acknowledge and agree to the connected use of the Google Privacy Policy which can be found through the following link: https://www.google.com/policies/privacy.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about these privacy practices, if you have questions, or if you would like to make a complaint, please contact Fourth Wall by e-mail at fiyahkitteh-shop@support.fourthwall.com or by mail using the details provided below:

FiyahKitteh

Re: Privacy Compliance Officer

Fourthwall, Inc, PO Box 5696, Santa Monica CA 90405, United States